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THE LEGACY OF PERFECTION

MING SHIU Founder, Superface

Founded by internationally acclaimed new media artist Ming Shiu (Genesis Kai)—trained at NYU Tisch and raised behind the camera by legendary commercial directors parents — Superface is where heritage meets high-tech innovation. Rooted in her dual Hong Kong and Korean heritage, Ming envisions skincare transformation not as mere ornament, but as a sacred daily ritual.

Packaging Design

Inspired by the

Guggenheim Museum

The packaging jar is a tribute to the Solomon R. Guggenheim Museum in New York, featuring a smooth, flowing silhouette inspired by the iconic rotunda designed by Frank Lloyd Wright. Each jar is meticulously crafted, ensuring that every piece is truly one of a kind.

FORMULATED AT THE THRESHOLD OF

YIN AND YANG.

Superface is a Korean skincare house that views formulation as an altar. We bridge the gap between rigorous clinical science and the sacred daily ritual of self-care. Developed and tested in Seoul, our trademarked formulas focus on the "Grade" of ingredients over the "Hype

SCIENCE-BACKED, ARTIST-INSPIRED.

Our proprietary Triple-Action Complex combines Volufiline™, line-smoothing peptides, and retinal to support skin-plumping lipid production, accelerate cellular renewal, and visibly smooth fine lines. Clinical precision, delivered through a meditative ritual.

Superface is a dialogue across

borders and generations;

between pioneering TV commercial directors and their daughter, and between art and science.

Superface Skincare is developed in Seoul through rigorous clinical testing and artistic intention. We moved away from the “noise” of fast-paced beauty to focus on quality over hype. We created a “Simplified Ritual”: minimal steps that deliver maximum results.