[Beauty & Global] SUPERFACE at K-Beauty House LA

SUPERFACE participated in the K-Beauty House LA Pre-Opening Business Networking Event, held in Los Angeles on June 24–25, 2026.

K-Beauty House is a government-supported initiative created to help promising Korean beauty brands connect with U.S. buyers, industry professionals, media, and influencers.

SUPERFACE joined the program as one of the participating Korean beauty brands, presenting its skincare philosophy and signature products to the U.S. beauty community.

1. Introducing SUPERFACE in Los Angeles

Representing SUPERFACE at the event, Co-founder Ming Shiu introduced the brand and its vision to attending buyers, influencers, and beauty industry professionals.

The presentation focused on SUPERFACE’s approach to premium Korean skincare:

Artistic Vision. Scientific Precision.
The Art of Skin Longevity.

Rather than following short-term beauty trends, SUPERFACE focuses on skin quality, simplified skincare rituals, and a long-term approach to skin longevity.

Ming presenting SUPERFACE at K-Beauty House LA.

2. SUPERFACE at K-Beauty House

SUPERFACE products were displayed throughout the event, allowing visitors to experience the brand’s packaging, design, and signature skincare collection in person.

SUPERFACE signature skincare display at K-Beauty House LA.

3. Connecting with the U.S. Beauty Market

The event gave SUPERFACE an opportunity to introduce its brand directly to the U.S. beauty industry and build new relationships in one of the world’s most important beauty markets.

As SUPERFACE continues its global expansion, Los Angeles represents another meaningful step in bringing the brand’s vision of Korean skincare to a broader international audience.

Artistic Vision. Scientific Precision.
The Art of Skin Longevity.